Privacy Policy
Last updated: 17 December 2025
And Alchemy Ltd (“we”, “us”, or “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit our website or engage with our services.
This policy is written in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Who We Are
And Alchemy Ltd
Company number: 14913517
Registered in England and Wales
Website: https://andalchemy.co.uk
Email: camille@andalchemy.co.uk
For the purposes of data protection law, And Alchemy Ltd is the data controller.
2. What Personal Data We Collect
We may collect and process the following personal data:
Information you provide directly
Name
Email address
Information submitted via contact forms, enquiry forms, or booking forms
Information shared during discovery calls or coaching enquiries
Information collected automatically
IP address
Browser type and device information
Pages visited and time spent on the website
This information is collected through cookies, analytics tools, and standard server logs.
3. How We Use Your Data
We use your personal data to:
Respond to enquiries and contact requests
Provide coaching, wellbeing, or related services
Manage bookings and communication
Send newsletters or updates (only where consent has been given)
Improve website performance and user experience
Meet legal, accounting, and regulatory obligations
We only use your data where we have a lawful basis to do so.
4. Lawful Bases for Processing
Under UK GDPR, we rely on the following lawful bases:
Consent – where you have actively opted in (e.g. mailing list sign-ups)
Contract – where processing is necessary to provide a service you have requested
Legitimate interests – for responding to enquiries and improving our services
Legal obligation – where required by law
5. Mailing Lists and Marketing Communications
If you choose to join our mailing list, we will use your email address to send occasional updates, reflections, insights, or information about services offered by And Alchemy.
You can unsubscribe at any time using the link included in emails or by contacting us directly.
We do not sell, rent, or share your personal data with third parties for marketing purposes.
6. Sharing Your Data
We may share your data only where necessary with trusted third parties, including:
Website and email service providers
Scheduling or booking tools
Professional advisers such as accountants or legal advisers
All third parties are required to process your data securely and in compliance with data protection legislation.
7. Data Storage and Security
We take appropriate technical and organisational measures to safeguard your personal data against loss, misuse, unauthorised access, or disclosure.
Access to personal data is limited to those who need it for legitimate business purposes.
8. How Long We Keep Your Data
We retain personal data only for as long as necessary:
Enquiry data: up to 12 months
Client records: in line with professional and legal requirements
Mailing list data: until you unsubscribe
9. Your Rights
Under UK GDPR, you have the right to:
Access your personal data
Request correction of inaccurate or incomplete data
Request deletion of your data
Object to or restrict processing
Withdraw consent at any time
Lodge a complaint with the Information Commissioner’s Office (ICO)
To exercise any of these rights, please contact camille@andalchemy.co.uk.
10. Cookies
This website uses cookies to improve functionality and analyse website traffic. You can manage or disable cookies through your browser settings.
11. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be published on this page, and the updated date will be shown above.
12. Contact
If you have any questions about this Privacy Policy or how your personal data is handled, please contact:
camille@andalchemy.co.uk
https://andalchemy.co.uk